Lose Yourself, Not Your Luggage By Scott Pearson, Executive Vice President – CRO

Few things in life have the power to revive us like a vacation. Whether traveling to far flung locales, nearby resorts, spas and retreats or favorite family destinations, time away from work and home can not only leave us with memories that last a lifetime but also can be powerful enough to revive us, inspire new beginnings and improve our health and well-being. That’s a fact!

A multitude of studies have been conducted to highlight the benefits of taking a vacation, such as the recent study conducted by Centerstone, a not-for-profit community-based behavioral health healthcare network. Their findings concur with other studies that prove vacations can decrease anxiety while boosting both mental and physical health. Vacationing has also been linked to reducing the risk for heart disease. In an article published by the Journal of the American Medical Association titled “Multiple Risk Factor Intervention Trial: Risk Factor Changes and Mortality Results,” results from a study concluded that men, in particular, who vacation annually are 32 percent less likely to die from heart disease than men who skip vacations all together. The University of Pittsburgh Mind-Body Center also found that leisure time contributed to a more positive outlook and fewer feelings of depression among almost 1,400 participants in studies on breast cancer, cardiovascular disease and other conditions. Even Forbes weighed in on vacationing in an article titled “Take A Vacation: It's Good For Productivity And The Economy, According To A New Study.”

Particularly in America, there’s no time like summer to hit the road—or the skies. In a recent Citi ThankYou Premier Summer Travel Survey conducted by Wakefield Research, more than one-third (37 percent) of vacation days saved by 1,000 employed U.S. adults between the ages of 35 and 54, are reserved for summer travel. In addition, 30 percent of the respondents stated that they’ll save more than half of their annual vacations days for the months of June, July and August. And it’s no wonder. For those of us in the northern hemisphere, school’s out, warm weather has arrived, and chances are good that plenty of time has been shored up for the season.

With precious time at a premium to lose yourself in leisure, there’s nothing worse than lost baggage to chip away at those priceless days and it’s widely known that every year millions of pieces of luggage are mishandled or go missing from trains, planes, even hotels and cruise lines. Airlines have long been notorious for losing luggage though the estimated 7-in-1,000 odds they report indicate your chances of being a victim are pretty low. But when you stop to consider the International Air Transport Association (IATA) forecast of some 3.6 billion passengers expected to travel by air alone in 2016, almost 25 million people will experience less than favorable outcomes when they land at their intended destination.

No need to fret, however. There are plenty of simple measures you can take to beat the odds and ensure a safe and hassle-free summer, and with Logomark’s assortment of colorful luggage tags, you’ll be sure to find the right ones for your bags!

Problem: Budget Traveler reports that the number one reason checked bags go missing is due to damaged routing labels coupled with bags void of a personal identification tag.

Solution: Bright identification tags—and bags—are one of the least expensive ways to safeguard luggage, particularly with airlines. Tie one on and lower your odds dramatically. Or, consider a carry on. Flexible, durable, attractive and affordable duffle bags hold more than you think, especially when you know how to pack like a pro. After all, summer truly is the optimal time to lighten your load! So make sure to travel smart and enjoy the ride, wherever your path may lead! Bon Voyage!

About Logomark: Founded in 1993, Logomark is a premier supplier of personalized gift and promotional products for the North American and global advertising specialty market. The company is a certified member of the Quality Certification Alliance, ensuring standards that deliver the highest levels of product safety. Providing more than 3,000 top-quality products in diverse categories, Logomark persistently reinvents the promotional products industry exceptional product selections, innovative solutions and unequaled customer support. Logomark features a complete line of products, an easy-to-use mobile app, and an award-winning website. For more information on the company’s broad line of quality promotional products, please call 800-789-4438 or visit www.logomark.com.

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